E-Commerce is a passion.
In my opinion it’s the holy grail of digital marketing.
When you combine digital marketing efforts to attract, engage and move potential customers into your sales funnel, then to prompt them to take action to purchase your product, this to me is the ideal end result of effective digital marketing.
I’ve been fortunate to have worked on projects for B2B e-commerce marketing, where I drove the strategic and tactical planning for a scalable, automated product sales platform for rapid revenue generation and growth while reducing operational expenses by $425K. Part of the process also involved collaborating with executive teams to develop a self-service revenue model for over 20 SaaS products, along with cart abandonment programs for remarketing and improved customer retention.
Go in-depth on some of my work on e-commerce projects.