Hi, I’m Craig Peterson. I bring a rare combination of technical, creative and business skills to every project.
At Tribal Knowledge, I pride myself on our unique approach to digital marketing consulting. I have over 15 years of managing numerous digital marketing teams and projects through their full life-cycle of strategy, budgeting, creative and tactical execution for successful B2C and B2B marketing campaigns.
I’m attuned to SaaS marketing and sales initiatives, have integrated E-commerce and marketing automation software and have worked cross-functionally with SLT, Sales, Product, IT and Customer Service teams.
I also have ad agency and brand experience working for large high profile clients as well as entrepreneurial experience.
I have a special passion for digital marketing initiatives to increase revenue channels while decreasing operational expenses.
I’m optimistic, positive thinker, intuitive, organized and detailed-oriented. I’m also very much a people person who loves leading and managing creative teams and big projects. I’m driven, collaborative, results focused.
I Have A Passion For…
Brief History
Early on
I grew up surfing and photographing the shifting peaks of Huntington Beach, California. While still in high school, I became a staff photographer for SURFER magazine. With my driver’s license still wet I soon headed over the border with writer/surfer Kevin Naughton and friends to chronicle our ten-year surf-travel-adventures to the far shores of our blue planet for SURFER magazine.
WHAT HAVE I BEEN DOING LATELY?
- I’ve been studying up on AI: Large Language Models, Generative and Predictive AI, text prompts and image creation.
- I’m in the process of getting certified as a Salesforce Marketing Cloud Administrator.
- I’m just coming off of a book publishing project.
- I’m looking to join an organization using the latest digital marketing tools and techniques (AI, marketing automation, etc.).